Unfurl Origami
Mindfulness Retail Company
Project: Product Lookbook
2019
This is a new product range for an existing company that focuses on connecting people to their internal thoughts through meditation and mindfulness.
Unfurl Origami is a product aimed particularly at women who find the traditional way of practicing mindfulness difficult, but want to form a habit of relaxing.
The branding, paper, and layout of the product lookbook were all designed to express the forgiving nature of the brand - It’s all in the effort of showing up.
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