Microloop
Environmental Consultancy Agency
Project: Visual Identity
2020
Project: Visual Identity
2020
Logo/brandmark, stationery items and mockup of website created for Microloop – a consultancy agency that helps businesses of any size rethink and transform the way they interact with plastic.
The company wanted to be fresh in a market saturated with images of rubbish littered landscapes and ocean or extra green themes.
Their aim was to disrupt the common or old way of thinking of plastic as convenient, making their clients passionate about sustainability, and making these practices the norm.
This core identity of radical disruption became the driving design concept.
