GO*O*ODS
Wine and Paint Retail Products
Project: Visual Identity and Packaging
2020
A visual identity that could remain consistent across very different products in order to capitalise on the recent "sip and paint" trend was the task set by GO*O*ODS brand. 
Straying from dominant market trends for both wine and paint brush products GO*O*ODS sought to appeal to a mainly mid 20s - 30s female audience that Sip and Paint classes have already garnered.
It was important for the product packaging to not look intimidating or too fancy – a 'beginners level' product that can make it look like you know what you're doing.
GO*O*ODS is bold, cheeky and boisterous – like a best friend that can always pick you up, and never takes herself too seriously.

Labels with foiling or embossing too closely resembled traditional, mature wine brands aimed at wine connoisseurs – definitely not GO*O*ODS target market!
So rather than jazz up the label, the bottle was kept clean and popped into a box that could be covered in artwork to inspire anyone’s at home painting.
Plus the box was made a little different, because wine truly is a present to yourself!
Back of Pack icons were created  to help guide potential painters on what brush is best for what type of painting. These were accompanied by explanatory copy that linked to the suggested accompanying wine variety.
It's all about boosting that beginner's luck!
Images used in this project were sourced from Unsplash Contributors - 
Alexandra Kusper, Jodie Morgan, David Kohler, Pawel Czerwinsk, Aiony Haust 
and Pixabay Contributors - AnnaliseArt and Henry & Co
↑